GERONIMO POP-UP

Geronimo x DNA (the shop) from Designers And Artists on Vimeo.

A capsule collection designed exclusively for DNA (the shop) inspired by mystic harvests and fit for spring/summer holidays and music festivals.

About the designer: A Los Angeles designer with roots in Manila, Jenny Reyes draws her inspiration from music, her grandmother who taught her how to sew, and the California sun.  For years she traveled the country with bands like Rilo Kiley and Jenny Lewis with The Watson Twins, designing the latter's now iconic stage outfits they wore on the 2006 world tour for the album Rabbit Fur Coat.

Time spent among this influential and trendsetting community of artists and musicians spurred Reyes to cultivate her own aesthetic, creating clothes that were at once sexy and playful but with a sophisticated nod to the well tailored vintage pieces that inspired her. Her experiences in the wilderness led to an incredible opportunity to intern for Rodarte, the groundbreaking designers Kate and Laura Mulleavy beloved by Anna Wintour and Karl Lagerfeld among many others.